Each year, things change with SEO. Today we will be looking at some of the best ways to improve your SEO in 2019.
For the uninitiated, SEO is an abbreviation for Search Engine Optimisation. In simple terms, SEO is the method used to improve the number of visitors to a business’s website, through improving its placement or search ranking in the Search Engine Result Page (SERP).
Google has become the giant of the search engine industry due to their state of the art searching results. People trust the accuracy of Google search results and therefore choose them to do the bulk of their browsing.
There are many ways in which a business can improve its ranking in the SERP, all based around creating quality content that your readers can engage with.
However, it’s becoming increasingly difficult for people to determine which SEO techniques are necessary and which ones should be discarded. Digital Thing would like to help by listing some of the most imperative SEO techniques to implement in 2019.
These tips from the leading seo agency in Melbourne will help if you to improve your website rankings without being hit by any algorithm updates or Google penalties.
1. Quality Content is Still King
The fundamental reason behind Google searches is the accuracy and the quality of the result Google provides.
But how can Google provide us with such an accurate search result?
Whenever a Google user enters a query in the search engine, Google crawlers begin to look for the best available result in terms of the user’s query. Google doesn’t curate the information, instead they trawl for the best blogs, websites and web pages, finding those with the most relevant answer.
They then list those websites in the Search Engine Result Pages (SERP). The page with the best and most accurate information will rank in the SERP’s top three. These spots, however, are not easy to attain.
To reach the top three, a business must research and develop content which contains all the information relevant to those key phrases and queries. Today, content that contains the most accurate information is rewarded and those businesses with little information fall behind. Therefore, if you own a business website, ensure you develop content that is relevant to your target market. By all means do not divert from what you are offering, as you will confuse Google, leading to a fall in the SERP.
Produce content which helps Google understand your products and services. Produce content for your audience’s most searched topic. Finally, never compromise on quality. The more effort you put in with your content, the greater the chance of ranking highly in the SERP.
2. Improve Visibility with Regular Branding
Website owners often think that their content is the best available and that they should be rewarded as a result. Unfortunately, this is ignorant thinking.
Even if your content is top quality, Google still has to understand that you have the best content.
You can do this through regular branding. Branding is the way in which you promote your website, blogs and content on various platforms of the internet to attract more audience attention. When the audience begins to know your brand they will continue to engage with it, thus leading to a higher SERP place and more conversions.
When your brand image begins to build, Google will automatically notice your presence and reward you with higher results for related queries. Therefore, branding is one of the most imperative factors of SEO in 2019. The key thing to avoid is spamming your target audience. Google will pick up on your cheeky little tricks and penalise or even de-index your website, blog or brand from the SERP as a result.
3. Produce a Seamless UI/UX Design
Enhanced User Interface (UI) and User Experience (UX) are important for SEO in 2019. You want to develop the best UI/UX for your website to engage its target audience.
You don’t want to ignore enhancing your UI/UX. Google Analytics utilise various metrics to evaluate website quality. One of the most important factors is UI/UX.
If your blog or website is interactive and contains useful information, users will engage with it further. Additionally, if your website or app is user-friendly, making users want to stay on the page and not “bounce”, this will help your SERP ranking.
4. Get Onto Mobile Indexing
Mobile users have taken over the Google search engine. Google recently said that they are experiencing more search traffic from mobile devices than they are desktops. They are also beginning to mobile index websites. They have now embedded Mobile Indexing into Google Search Console.
So, mobile indexing is something you want to look into for 2019.
Website owners should pay attention to this new trend, and consider mobile optimisation for their website. Soon, mobile devices will be more crucial for the ranking of your website, as more people begin to use mobiles over their desktops.
The best way to develop a mobile-friendly website is to utilise mobile friendly themes, including mobile plugging on your Content Management System (CMS. You can also build a website using Bootstrap, WordPress and AMP (Accelerated Mobile Pages). If you don’t use a mobile-friendly website, you can at least optimise your current website in a way that makes it easier for mobile users.
5. Create a Responsive Website for Improved Speed
Users tend to leave a website if it takes too long to load. This will always be the case, and it is crucial for your website’s ranking.
In a world of 4G going into 5G internet connection it is vital that your website keeps up. If not, you have a serious problem.