Emerging fashion designer, Dani Pelly wanted to take her collections online to show the world – so she turned to Digital Thing for the help she needed to meet her goals.

The Ena Pelly responsive website is an e-Commerce built site on the WooCommerce plugin for WordPress. The site allows Ena Pelly to easily manage the product range and product orders as they come in – and delivers the best possible retail experience via mobile and tablet devices.

The website is designed with a minimalist approach to ensure the garments remain the hero of the website and the users experience is as friendly as possible.