Fitline came to Digital Thing looking to bring the Fitline web culture to life – so Digital Thing created a lighter, modern WordPress website that incorporated the brand’s green as a colour accent to lift their online presence and freshen their overall online brand impact. Digital Thing then took its design and translated it for use across banner advertising.


Integrating the Mind Body Healcode app allows Fitline to keep their timetable up to date as this integrates into the Fitline website – and Digital Thing incorporated a self-managing promotional functionality so that Fitline can run online promotions, turning them on and off as required. To protect the user experience, the Digital Thing custom code means this will only appear to visitors on the second click of the website.