Fontem
Fontem is a leading developer of innovative homes for seniors in Australia. They approached Digital Thing with the challenge of developing a new website that would help to increase brand awareness and attract new clients. Digital Thing delivered an exceptional new website with a premium feel that saw huge numbers of users register their interest for Fontem’s upcoming developments.
Project Summary
- UX/UI Strategy
- Responsive website
- Elementor page builder
- HTML 5, SEO Schema & Semantic Coding
Solution
Digital Thing developed a new website for Fontem using WordPress page builder Elementor to create a responsive and visually engaging platform. The design was centred around Fontem’s brand identity and included high-quality images, clear calls to action, and user-friendly navigation. The website also provided a comprehensive overview of Fontem’s mission and values, as well as detailed information about their services and past projects.
Digital Thing implemented a blog section where Fontem could share updates and insights on the senior living industry and engage with their audience. This was central to the SEO strategy, which used on-page optimisation and keyword targeting to ensure maximum visibility for Fontem’s website.
Outcome
The new Fontem website was a great success, helping to increase brand awareness and attract new clients to their business. The ability for users to register their interest in upcoming developments directly through the website provided a huge uptick in leads and sales for Fontem, and helped to position the brand as a leader in the senior living industry.
The website’s SEO optimisation was also a major contributor to its success, lifting it to the top of Google search results for innovative aged care homes in Australia.
