As a respected financial advisor, Sher required a business website that looked incredibly smart, professional and 100% secure. It needed to ensure all new and prospective clients they were in safe and experienced hands. So Sher approached the team at Digital Thing to discuss their online goals.
We conducted preliminary research to determine whom exactly their key markets were, including core demographics, geographic locations and also the best way to reach them. We had to find out when they would be most open to communication regarding their finances, and also what channel would be most effective and which device they would normally view it on.
We developed sleek UI design concepts and developed a custom website that was fully responsive, which means it looks and functions flawlessly on any device.
The layout of content was also very important for the client. As a financial advisor to many different types of people and businesses, including personal and commercial accounts, they wanted to provide a large catalogue of information.
To ensure their existing clients and new users were not overwhelmed with the amount of content available, we made navigation as user-friendly as possible. Content was broken down by service, which made it easy to find whatever you were looking for.