When it needed Skechers GoWalk2 launch campaign activity, Skechers Australasia turned to Digital Thing – and we delivered a full digital service for the product. From strategy development through to campaign execution, Digital Thing was there at every stage.
The campaign microsite was built using a WordPress CMS, featuring a parallax design, which governs the graphic scrolling animation incorporated into the site. The site showcases the entire GoWalk2 product range and the integration of a Google Maps API provides site visitors with the ability to quickly and easily search for their closest stockist. The site construction allows Skechers to easily self-manage its content.
In support of the campaign site, Digital Thing designed and executed an online advertising campaign that comprised of YouTube Video advertising, Display Banner advertising and branded Ad-Words campaign. Throughout the 3 month campaign the website attracted over 15,000 visits spending an average page dwell time of 2:51.