Toosh Natural Grocery online grocery store offers bulk foods such as nuts, dried fruits, nut mixes, mueslis, spices and specialty ingredients at better than super market prices. With an already established Nut Shop, an institution in Melbourne CBD it was a natural progression for this company to establish an online store.
With a vision in mind, Toosh teamed up with Digital Thing to create a standout brand with a strong identity, launch a cost-effective ecommerce solution, provide automated integration for accounting & label printing and product management, closely linking social media and of course an integrated mobile solution.
Digital Thing created a natural looking web design with a focus on clean customised product presentation.
With such an enormous range of products the website’s site architecture, advanced filtering system and search predictability feature makes it easy for users to find exactly what they are looking for. In the background the website code uses the latest HTML5, CSS3 and semantic markup to comply with Google’s algorithms. Through WordPress CMS Toosh can update information and utilise the blogging platform.
A large challenge for Toosh was to easily manage and seamlessly update their product range. Digital Thing utilised Google Spreadsheets and integrated this into the website so there was only one point of contact to manage products. Further all the order data integrates into the Xero Accounting platform making it easy to manage the accounts financials with PayPal & eWay.