La Zuppa
From Our Family To Yours
La Zuppa is a popular Australian soup brand that offers a wide range of tasty and healthy soup options. They engaged Digital Thing to redesign their website to better showcase their products and improve their online presence. Because La Zuppa is a well-known brand, the website needed to be especially engaging and have a compelling visual identity across all devices. Digital Thing delivered a custom WordPress website with a stunning design and seamless functionality that significantly boosted traffic and user engagement for La Zuppa.
Project Summary
- UX/UI Strategy
- Responsive website
- Product Catalogue
- Custom WordPress Theme
- Gutenberg Block Editor
- HTML 5, SEO Schema & Semantic Coding
After
Before
Solution
Digital Thing developed a new website for La Zuppa that was designed to be user-friendly and visually appealing. The website was built using WordPress with a responsive theme that ensures a consistent experience for all users, regardless of device. The website was also optimised for search engines, helping to increase traffic and improve visibility.
The new website features a comprehensive catalogue of La Zuppa’s products, which are easily searchable and filterable. Digital Thing used stunning imagery and graphics of the products, inviting users to engage more deeply with the website and learn more about La Zuppa’s product range. It also integrated the product range with the online stores of stockists so users can purchase La Zuppa products from their preferred retailer.
Outcome
The new La Zuppa website has been a resounding success, with the design and functionality receiving overwhelmingly positive feedback from users and staff. The website’s improved user experience and search engine optimisation have helped attract new customers and boost sales, and the product catalogue has been particularly popular with visitors, helping to promote the brand’s products and encouraging customers to try new variations.
The new website has also helped streamline La Zuppa’s online operations, making it easier for staff to update the site with new products and information, and integrate their social media posts. La Zuppa continues to work closely with Digital Thing on its digital strategy, exploring new ways to engage customers and expand its online presence.
