Produce A la Carte
Fresh Fruit & Veg Supply

Wordpress Experts - Melbourne Wordpress Developers

Produce A La Carte is one of Australia’s largest wholesale fruit and vegetable suppliers based in Melbourne. Over eight years ago, Digital Thing created its brand mark and built a simple corporate website for Produce A La Carte to kickstart their digital journey. More recently, Digital Thing completely transformed Produce A La Carte’s digital presence, developing a new website with an online ordering platform for wholesale and home delivery. The custom-designed WordPress website drove significant growth in online sales and traffic to the website, consistently ranking on the first page of Google search results.

Project Summary

  • UX/UI Strategy
  • Van Wrapping Design
  • Branding
  • Responsive eCommerce website
  • Custom WordPress/WooCommerce Theme
  • SEO Copywriting
  • SEM Management (Google Analytics & Facebook)
  • eDM Campaigns
  • HTML 5, SEO Schema & Semantic Coding
Wordpress Experts - Melbourne Wordpress Developers
Wordpress Experts - Melbourne Wordpress Developers


The latest Produce A La Carte website is a sophisticated ecommerce site developed by Digital Thing with a custom-built responsive theme using WordPress and WooCommerce. The website uses new branding created by Digital Thing to refresh the on-site experience and reflect the evolving offering of Produce A La Carte, which now includes home delivery.

Digital Thing developed an enhanced shopping cart to simplify the user experience and make it simple to add large numbers of items or shopping lists. The backend also included an easy-to-use product management system allowing internal staff to actively manage and update products and their availability. Special attention was given to SEO and copywriting to drive Produce A La Carte up to the top of rankings in search based on high performing keywords.


The new Produce A La Carte website was an immediate success, driving growth in sales and new customers across the board. The improved user experience and shopping cart functionality helped grow home delivery orders, and the professional looking website and ongoing EDM campaigns generated high numbers of leads for the wholesale business. Digital Thing’s focus on SEO provided a renewed surge in traffic as Produce A La Carte achieved high search rankings for multiple keyword phrases.

The new product management system implemented by Digital Thing has been embraced by Produce A La Carte staff and is allowing them to provide a better experience for wholesale and retail customers. Produce A La Carte continues to work closely with Digital Thing on its digital strategy and developing new ways to increase its online traffic and ecommerce conversions.

Wordpress Experts - Melbourne Wordpress Developers
Wordpress Experts - Melbourne Wordpress Developers
Wordpress Experts - Melbourne Wordpress Developers
Wordpress Experts - Melbourne Wordpress Developers

"I've been working with Chris since 2010 when he was a freelancer. He actually designed our business amazing logo that we still use till today.

Chris's work is top notch, a true professional in his field and a master of his craft.

Now at Digital Thing these guys have designed an absolutely stunning website, along with a custom made home delivery shop for our retail customers.

I highly recommend Chris and the team at Digital Thing.

Been here for over 10 years now and couldn't be happier."

Kris Simpas
Managing Director
Wordpress Experts - Melbourne Wordpress Developers