Board Surveys is an online board benchmarking tool allowing organisations to instantly compare and measure board performance. Digital Thing were engaged by Board Surveys to design and develop the global website and digital assets for their unique Self-Managed Board Review Surveys. The custom-designed WordPress site created by Digital Thing has been a huge success for Board Surveys, providing an ever-increasing amount of traffic and leads, and positioning Board Surveys as a trusted authority in the board effectiveness surveys space.
Digital Thing used WordPress and Elementor to develop a custom website for Board Surveys that would establish their online presence and introduce new users to their board benchmarking solutions. The new site featured a modern design and an intuitive user experience making it simple for potential clients to understand their offering and explore different options. The whole website is responsive, creating a consistent experience across all devices.
One of the key features of the new website was the sample survey, allowing users to easily trial Board Surveys’s online benchmarking tool. Digital Thing integrated the sample survey into the website so users could instantly start and complete the survey without navigating away, and Board Surveys could capture high-quality leads from engaged users.
The Board Surveys website was a huge success, exceeding expectations of traffic volume and client inquiries. The seamless user experience and integrated survey delivered an ongoing stream of high-quality leads that has helped Board Surveys quickly establish itself as one of the leading board benchmarking tools in the world.
Central to the success of the website has been the ability for the Board Surveys team to easily publish new content and articles. The optimised blog content drove traffic to the site and improved their search engine rankings, resulting in increased visibility and new client leads. Board Surveys continues to work closely with Digital Thing to enhance their online presence and digital strategy, and to stay at the forefront of their industry.