Melbourne Mint is a leading global supplier of premium gold bullion and silver bullion products. To coincide with its new branding, Melbourne Mint engaged Digital Thing to redevelop its website and create a world-class user experience. The new website needed to handle multiple orders for coins per minute and reflect real-time gold and silver pricing. Digital Thing developed a custom website that incorporated dynamic product pricing and drove a significant increase in online sales and engagement for Melbourne Mint.
The Melbourne Mint website was transformed by Digital Thing into a sophisticated eCommerce site with a custom-built responsive theme using WordPress and WooCommerce. The new website introduced dynamic product pricing based on real-time gold and silver market prices and allowed the Melbourne Mint team to easily manage content and make daily product updates.
To drive sales through the eCommerce site, Digital Thing developed an enhanced shopping cart experience to make it easy for customers to checkout online quickly using their preferred payment method e.g. Stripe, Paypal, POLi. Digital Thing integrated Australia Post shipping for simple fulfilment, and an online booking system for vault storage of coins and bullion. A series of pop-ups and incentives were also introduced to easily capture customer data and build the Melbourne Mint customer database.
The new website was a great success for Melbourne Mint and Digital Thing was immediately engaged to roll out three more Melbourne Mint websites, including fortisvaults.com.au, australianbuillioncompany.com.au and melbournemint.com.au. Melbourne Mint saw an instant jump in online sales and engagement with the new site, which was also able to drive massive increases in its customer database through the data capture features implemented by Digital Thing.
The Melbourne Mint team were thrilled with the ability to easily manage the website. The new site greatly reduced the time spent by staff on account management and order processing by automating fulfilment and online bookings for vault storage.