Precision Cabinets is a leading Australian manufacturer of custom-built cabinets and storage solutions. When they approached Digital Thing, their existing website was outdated, unresponsive and lacked functionality, causing a decline in traffic and a loss of potential customers. Digital Thing built a completely new website that transformed the online identity of Precision Cabinets, delivering a polished design, intuitive user interface and seamless inbound marketing process that drove an immediate increase in new business.
The new Precision Cabinets website was developed by Digital Thing using WordPress page builder Elementor. The website features an enhanced layout and sleek design to refresh the company’s online identity, along with striking imagery to showcase Precision Cabinets’s’ fine craftmanship. The new interface also allows users to browse past projects and request quotes with ease directly through the website.
To improve the user experience, Digital Thing optimised the website to ensure that it was accessible and responsive across all devices, providing a seamless user experience for all visitors. The new website also integrated with the Precision Cabinet’s social media channels to easily promote their products and services, and enable customers to share images and reviews on-site.
Digital Thing delivered a stunning new website to Precision Cabinets that completely refreshed their online identity. The enhanced user experience instantly generated a surge in quote requests, which are now automated and easily actioned by the Precision Cabinets sales team. The improved design and functionality helped to streamline the customer experience and Precision Cabinets have been able to utilise the new image gallery to showcase their solutions to potential customers.
The Precision Cabinets team were thrilled with the new website and the ability to easily update the site with new content and posts from their social media feeds. The improved brand awareness and high search rankings have also been a major driver of their growth.