When Vans Australasia needed to create an online campaign around its Classic & Sidestripe product, it’s no surprise it turned to Digital Thing for both advice and execution. Digital Thing is expert in working across digital mediums.
The Vans campaign included digital strategy development, the design and construction of campaign-specific websites and SEM. The WordPress website, built by Digital Thing, beautifully showcased the entire Vans Classic & Sidestripe product range, using custom theming developed by us and it enabled marketing staff to self-manage their campaign content.
We integrated a Google Maps API to allow visitors to easily locate their nearest Vans Classic & Sidestripe product stockist by postcode. The online competition boasted an impressive 50% conversion rate.
Digital Thing also developed and executed the supporting online advertising campaign, inclusing YouTube Video advertising, Display Banner advertising and branded Ad-Words campaign.